United States Online Grocery Market
With a compound annual growth rate (CAGR) of 16.34% from 2024 to 2032, the US online grocery market is expected to reach US$ 622.92 billion by 2032 from US$ 159.54 billion in 2023. United States Online Grocery Market Customers can order packaged and fresh goods, including dairy, meat, fish, cereals, fresh veggies, fruits, snacks, drinks, and other cooking necessities, through online grocery platforms. Customers can choose from a variety of product alternatives, track the delivery process, choose from available delivery slots, and make flexible payment choices using these platforms. As a result, grocery shopping online has become very popular in the US.
Adopting Business Model for Click and Collect OR Buy Online Pick-up In Store (BOPIS) Fuels the Market Growth
Walmart regularly uses its close proximity to its clientele and existing brick-and-mortar footprint to draw shoppers to its online grocery market. Walmart and other large retail companies are putting more of an emphasis on the Buy Online Pick-up in Store (BOPIS) strategy in an effort to increase sales during this pandemic. The percentage of supermarket shoppers who shop online has presumably more than doubled in the last few years. Amazon is controlling the US online grocery market by offering the Amazon Fresh service. Customers may pick up their online grocery shopping within 15 to 2 hours thanks to Amazon’s creative approach for grocery stores, which includes a collect-and-click option. Additionally, the online retailer offers grocery shopping with no checkout fees through Amazon Go and private-label goods.
Product: Industry is divided into 6 viewpoints
1. Vegetables and Fruits
2. Dairy Products
3. Staples and Cooking Essentials
4. Snacks
5. Meat & Seafood
6. Others
Purchaser Type: Industry is divided into 6 viewpoints
1. Subscription Purchase
2. One Time Purchase
Delivery Type: Industry is divided into 6 viewpoints
1. Click & Collect
2. Home Delivery
Key Trends in United States Online Grocery Market
Increased Revenue and Growing Clientele: The increase is indicative of a quickly growing consumer base, which is projected to reach 138 million American consumers by the same year. The market’s potential keeps growing as more customers use online platforms for their food needs, drawing in new innovators and retailers.
Convenience Is Everything: One of the main factors contributing to the popularity of online grocery shopping is its convenience. Consumers are gravitating toward online platforms due to their hectic lifestyles and demand for contactless buying options. Customers may better manage their grocery needs despite busy schedules thanks to time-saving features like in-app list generation, scheduled delivery, and tailored shopping recommendations.
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Where, When, & How Much People Grocery Shop
There are 63,328 supermarkets and grocery shop companies in the United States. They are crowded with a diverse range of individuals every day, each with their own requirements, tastes, spending limits, and other customer attributes.
Top Grocery Store Purchase Data for 2024:
- More than half of respondents (56%) believe they will spend more on food in 2024 than in 2023.
- Fresh produce (80%), dairy products (82%), and snack foods (76%), are the most popular supermarket items that individuals buy.
- There are still 74% of grocery purchases made in physical stores.
- Compared to 2022, the use of grocery delivery services increased by 56% in 2024.
All the companies have been studied from three points
1. Overview
2. Recent Development
3. Revenue Analysis
Key Players
1. Tesco Plc.
2. Walmart Inc.
3. Instacart
4. The Kroger Co.
5. Costco Wholesale Corporation
6. Target Corporation
7. FreshDirect
8. Peapod Online Grocer, LLC
About the Company:
Renub Research is a Market Research and Consulting Company. We have more than 14 years of experience especially in international Business-to-Business Researches, Surveys and Consulting. We provide a wide range of business research solutions that helps companies in making better business decisions. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele comprises major players in Healthcare, Travel and Tourism, Food Beverages, Power Energy, Information Technology, Telecom Internet, Chemical, Logistics Automotive, Consumer Goods Retail, Building, and Construction, Agriculture. Our core team is comprised of experienced people holding graduate, postgraduate, and Ph.D. degrees in Finance, Marketing, Human Resource, Bio-Technology, Medicine, Information Technology, Environmental Science, and many more.